Google Panda update recently stormed the world of internet marketing. This update was intended to filter the google search results from low quality, duplicate or shallow contents. Content farms were there main target, so this update is also referred as Farmer Update.
The disaster of traffic reduction, mainly go through the article directories & content farms like suite101, hubpages, ezinearticles. Many small business owners also effected, whose webpages don’t contain quality contents. The situation of these small business owners is very much disappointing.
You can’t get rid of this lessen traffic suddenly, but you can apply some changes, which may gradually lead you to a better position.
Firstly, remove all duplicate, spun, rewritten and all other low quality contents from your pages. And replace these with well-written high quality contents.
Secondly, If you are selling physical or digital goods, your pages may not contain enough content. Google’s panda update effects shallow contents, or contents less than 250 words. So fill up your pages with quality contents. If you can’t do it into 250 words, try to do it into at least 100 words. It may have little effect.
Thirdly, remove excessive ads from the page. Excessive ads placed on a page also affected in Panda Update. Place just few quality ads on your place. You will find standards on the internet, thus you can decide, how much ads placing is perfect.
Fourthly, Get rid of unfair businesses. Google also look on the business types.
In conclusion, it’s evident that there is no way, rather than improving quality of contents. So always be careful to add quality contents, so that you’ll not be affected by such updates.
Sunday, June 26, 2011
Wednesday, May 18, 2011
Wanting to know how to find this out? It’s simple. Go to Google Analytics and to your dashboard, click on ‘search engines’ and then go to ‘Google’. In ‘keyword’, look for the option ‘country/territory’ and enter the name of the country. What you will find is a bar graph that clearly depicts the number of visitors who have visited your website and if there is a decline in the graph during the recent months, yes! You have been hit by ‘farmer panda’.
To talk about it in detail, Google panda is helping the regular users of Google to be benefitted better than ever before. It is in the process of reducing grades to those sites which are low in quality. By this way, Google users do not get disappointed that their search was inefficient and won’t look for other search engines instead of ‘Google’. Just like any marketing strategy, Google is also focusing on improving its quality and making its customers (users) contented.
Engineers who were responsible for the invention of ‘Panda’ rated the low quality sites by doing qualitative researches. Not just entire sites, even few pages which have been found with a higher percentage of duplication or unoriginal contents have been slammed by ‘Panda’. Even those pages which have irrelevant content or words repeated ample number of times have been considered low quality. What needs to be noted that, even if one page from your site has been slammed by ‘Panda’ it is more likely that your entire site is going to be affected by this.
If you are one of those victims of ‘Panda’, ensure that you analyze which pages are rated bad and work on them and transfer the improved quality to a different orbit.