When search engine spiders gather data and then indexed with giving rank, they consider several things. They consider the quality of contents, popularity of the page and the quality of links and also many other factors. Popularity is measured by the number and quality of backlinks which you gained. Before giving high rank to a website they want to know how trustworthy is the site. For this reason they consider which sites give you links. If they found link from authority sites like .gov or .edu , they give a higher rank to this site. So link building is the very important part of SEO. Links come from high quality sites will rank you higher. Now google normally measure the quality of backlinks on the basis of pagerank which is between in the scale of 0-10. High pr sites give high quality backlinks. Multiple low pagerank sites have not the value of a single high pagerank site. if the sites are authority sites, the quality of links multiplied with normal.
Several ways are available to get quality backlinks. A few effective ways are listed bellow
1. Directory submission
2. Commenting on relevant sites
3. Article submission
4. Press release submission
5. Good use of social networking sites
6. Social bookmarking sites
7. Forum posting
8. Link exchange
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